If you still think that mobile apps are the future, you are living in the past. Mobile apps are the NOW of the digital revolution that we are going through. Mobile apps are changing the way brands are interacting with their audience base and they are proving to be an extremely successful medium for consumer engagement. The immense success has resulted in a huge number of mobile apps hitting the market (more than even the audience can actually consume). If you too are looking to make your app the next big thing in the market, all you need (apart from an awesome app) is a great marketing plan to position it in the hands of the consumers.
Presenting four best practices that you need to follow if you want to make your app stand out in the market. Read on:
1. A video can be worth a thousand words: The most important part of the app is the user experience, right? Creating short videos that can take the user on a journey of the app and then promoting them digitally can be effective in helping your app carve a niche of its own.
Presenting four best practices that you need to follow if you want to make your app stand out in the market. Read on:
1. A video can be worth a thousand words: The most important part of the app is the user experience, right? Creating short videos that can take the user on a journey of the app and then promoting them digitally can be effective in helping your app carve a niche of its own.
3. Retention is as important as a download: So you have got the customer to download your app, great! What’s next? An average downloaded app stays in the user’s ‘app portfolio’ for less than six months. Once the user has downloaded the app, you need to remind him how the app is there to make his life easier, and provide some value. Whether the app has been developed by a development agency, or by an app builder platform, you should continue to develop new modes of user engagement, including exclusive content, perks, rewards, and an improved UX. On the other hand you have to continuously promote your app and your new offers or features.
4. App Store Optimisation is underrated: Which is the most basic yet effective tool for app promotion? App Store Optimisation. In mobile app development and promotion, ASO is an essential element. Through a simple play of search keywords and your app assets (screenshots, video, icon, etc.), you can really take your app to the top of the charts in no time.